Targeted Sector Appeal: This is an ideal "hero product" for retailers targeting Landlords, Student Accommodation providers, and Airbnb hosts. Its reputation for durability reduces the frequency of maintenance call-outs for your clients.

Superior Structural Integrity: Unlike basic frames, the City includes reinforced center support legs (in Small Double and Double sizes), providing a balanced load distribution that prevents mattress sagging and frame warping.

Enhanced Comfort (Sprung Slat System): We have moved away from rigid slats in favor of an adaptive sprung slat system. This adds a layer of "shock absorption" that protects the mattress from premature wear—a key selling point for cost-conscious property managers.

Logistics & Assembly Efficiency: The frame is shipped in a compact, flat-pack format optimized for easy delivery through narrow staircases and hallways. The assembly process is streamlined to be completed in under 20 minutes with included tools, lowering setup costs for bulk installations.

Versatile Aesthetic: The "Industrial Minimalist" lines allow this frame to blend into any interior scheme, reducing the need for retailers to stock multiple styles for different décor trends.

Material: High-Gauge Powder-Coated Carbon Steel

Support System: Dual-Axis (Length & Width) Centre Rails + Multi-Leg Support

Slat Type: Premium Laminated Sprung Slats (High-Flex)

Finish: Scratch-Resistant Matte Black Industrial Coating

Capacity: Engineered for High-Weight Bearing & Daily Use

Assembly: 20-Minute "Rapid-Fit" Assembly (Tools Included)

Market Fit: High-volume "Stockist" item. Perfect for seasonal student intake or large-scale refurbishment projects.

Lead Times: * UK Warehousing: Next-day dispatch available for drop-ship partners.

Bulk Pallet Orders: 3–5 working days.